Sam Fender UK Tour
The visuals for Sam Fender’s homecoming shows at St James Park and subsequent tour were born out of the culture of the North East and the world described by Sam Fender’s songs. As lead content artist under the creative direction of Sam Tozer and Unlimited Dream Company, I aimed to create visuals with tactility to compliment Fender’s habit of having serious content in his songs but at an upbeat pace. The tour started with two nights on hometown shows in St James’ Park in Newcastle upon Tyne. These two shows had renowned support from locals and from news sources.
This show was performed in the following venues:
St James’ Park — Newcastle, UK
Way Out West Festival — Gothenburg, SE
Reading Festival — Reading, UK
Leeds Festival — Leeds, UK
Superbloom Festival — Munich, Germany
Lollapalooza Berlin — Berlin, Germany
Sam’s tour was featured in a number of media outlets including: NME, TPI, Chronicle Live, Design Week, and BBC. His Reading Festival performance was also streamed live on the BBC.
Show Credits
Show Design: Vision Factory
Lighting Design: Luke Avery
Artist Management: OD Management
Content Direction & Production Direction: Unlimited Dream Company
Content Design Team: Em Argiro, Sam Wike, Sequence Australia
D3 Op: Charlie Rushton
Set Design: Flora Harvey